Ford Motor Company

BUILT FOR SAN DIEGO

THIS IS A BRAND-NEW CAMPAIGN CREATED SPECIFICALLY FOR - YOU GUESSED IT - THE SAN DIEGO REGION. OUR GOAL WAS A VERSATILE CONCEPT THAT SHOWS HOW FORD VEHICLES ARE THE PERFECT COMPANION FOR LIFE IN SAN DIEGO. OUR CHALLENGE, THOUGH, WAS MAKING IT FEEL FRESH WITH ONLY PRE-EXISTING AND REPURPOSED FOOTAGE AT OUR DISPOSAL. I THINK WE ROSE TO THE OCCASION.

HOW DO YOU THINK WE DID?