Ford Motor CompanyTHE FUTURE COMES STANDARD
The California Ford group wanted a campaign platform that specifically talked to their unique and massive market. A campaign that had longevity, was cut-through, and spoke to all Californians. So, my partner and I came up with the Future Comes Standard. We shot all the footage in different regions of California, with A specific focus on creating a more diverse cast, and paid extra attention to wardrobe, props, and everything in between. We wanted to reach new audiences, not the typical “truck guy” Ford usually speaks to. We also wanted to feature the diversity of the state’s unique and beautiful landscapes and demonstrate why Ford is the best option for California. Our team produced and edited over 20 spots for different vehicles, offers, and media placements
For a place that prides itself on being on the cutting edge, Californians are behind the times on how they see Ford, and it’s time to update them. To remind them that innovation is what our company was built on. And where the other brands want to change the world, we want to change people’s lives. So we build vehicles where the future doesn’t feel weird. With technology that’s seamless. Features designed to make life easier, not impress the newspapers. In other words, we want you to drive an electric truck, not a triangle. It’s the uniquely Ford take on innovation, and in the most cutting-edge state in the country, we make it available to the masses.
In order to cut costs and production time, we leveraged existing Bronco & Mach-E footage and cut together these energetic spots to round out the campaign.
GTB agency loved the Future Comes Standard platform so much that they decided to use it for the Ford national campaign, and produced over 100 additional videos to be used throughout the country under the campaign name “The Future is for Everyone”.
This campaign also has hero banners, digital banners, and social assets that were produced by the local CA team.
